Luhan reloaded and set out as a solo artist! The singer shows his tremendous international influence with his first digital album release by dominating social media and breaking sales records.
On September 14, 2015, the day Luhan’s debut digital album officially went on sale, the hashtag #LuhanReloaded trended number one on Twitter worldwide and in (at least) 17 different countries including Argentina, Brazil, Colombia, Indonesia, Italy, Japan, Korea, Malaysia, Mexico, Philippines, Saudi Arabia, Spain, Thailand, Turkey, United States, Venezuela, and Vietnam. “Luhan” was the number one trend in Chile simultaneously.
Departure from Kpop did not erase Luhan’s international presence as fans from all over the world excitedly embraced the singer’s newest music.
There were over 650 million hits on topics related to Luhan’s Reloaded album from September 14 to September 18, according to Tencent QQ.
Presale of Luhan’s Reloaded digital album opened on September 10, 2015. Luhan broke sales records by selling more than 100,000 copies within 10 minutes of presale. The sales number went up to 350,000 within the first hour of presale, breaking past records once again, and within 24 hours of presale, the sales number went up to 520,000, a new recorded high, breaking all past records. Luhan’s Reloaded album was officially released on September 14, 2015. The sales number went up to 880,000 by the end of the first day of the album’s official release, the highest recorded sales number on the first day of official release. By September 18, Luhan’s Reloaded album reached over one million sales on QQ Music, setting the record for fastest digital album sales.
The international release of Luhan’s Reloaded started off with its September 15, 2015 release on iTunes. Reloaded will be released on KKBox, Spotify, Maxis, MyMUSIC, OMUSIC, Chunghwa (中華), FarEasTone (遠傳), AsiaPacific (亞太), TStar (台灣之星), Singtel, StarHub, Digi, Celcom, Umobile, on September 21, 2015.
Luhan’s newest music release “Your Song” will be available on September 21, 2015.
Because SM Entertainment took down another former EXO member Z. TAO’s music video on Youtube in July of 2015, fans are worried about SM Entertainment blocking Luhan’s music video on Youtube. Luhan’s “That Good Good” music video is not likely going to be taken down by SM Entertainment, however, as it is uploaded on another record company’s official Youtube channel (i.e. Ocean Butterflies International).
Z. Tao and Luhan are both former members of Kpop boyband EXO and have both released their first solo digital album. Z. Tao released his music in July and August of 2015, Luhan released his album in September. Both singers broke the record for digital album sales at the time of their respective album releases.
[OPINION] (I think Luhan’s marketing team did a better job at album promotion. They are aware that Luhan has a huge international following and they made sure Luhan’s international fan-base has access to Luhan’s newest music release. They promoted Luhan’s album by releasing teasers, concept videos, and behind-the-scenes production videos on Youtube, and they made sure Luhan’s official music video is available on Youtube under an official channel. By putting Luhan’s music on iTunes and having the official MV on Youtube, Luhan’s marketing team lets his fans stay connected to their singer. Same cannot be said for Tao’s music release. Tao’s music was not available for purchase on iTunes, one of the most used digital platforms internationally, and Tao’s music videos were not available on Youtube, where his fans are most used to seeing his videos. I think those are really big strategy mishaps, as Tao still has high international recognition and influence and it is a waste to only promote him in China. You are basically letting all your international fans go by cutting off their access to Tao’s music. Very undesirable and unfortunate, in my opinion. I hope Tao’s team can manage his musical release with a broader mindset and make sure the rest of the world has access to Tao’s works in the future. It’s not that hard! Just ask Luhan how his team is doing it!)
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Photos below by Luhan International (@luking0420 on Twitter)